I’ve been an off and on blogger for the past 5 years and I have to admit at one time I was overly concerned with posting at least once a day but I’m learning that…
- Traffic is irrelevant to this blog’s success– What matters most is whether I’m reaching my target audience (which is narrow and focused), not necessarily how many people read my posts. Engaging with the audience I want to have a relationship with is a much more important to me than how frequently I post.
- Daily post doesn’t make readers loyal– As the blogosphere grows and matures (I read somewhere that the blogosphere doubles in size every 6 months), the number of new readers and bloggers will decrease and loyal readers are going to matter more. My perception is if a reader has the expectation of coming back to this blog, or any blog, and finding a new post ever day and then they do not find that post the blogger runs the risk losing of losing reader loyalty. Loyal readers subscribe to a blog via RSS feeds and have new content pushed to them. They will remain loyal because they have subscribed, not because you post frequently.
- Frequent posting creates a blogging landfill – According to Technorati, only 55% of bloggers post after 3 months of existence. The pressure of the first months to write often contributes to people abandoning their blogs.
This round of blogging didn’t begin with the expectation of catching Andrew Jones or Jordon Cooper. I simply want to post my thoughts with the hope of reaching a small audience of missional believers. That’s my target audience. If you want to catch the top bloggers or become a top 50 Technorati blogger, you probably will need to post daily. But for the rest of us, we just need to blog within our limits, knowing our purpose with the sole intent of engaging an audience and creating a small community. Be satisfied with that. According to Technorati, only 11% of all blogs update weekly or more. What will matter more and more is what you write and how you engage, not how often you write.
